Our Founder’s Story
Founder and CEO Lauren Sanchez
What Seven Years at Apple Taught Her About Storytelling
Lauren cares a lot about storytelling. After seven years at Apple, Lauren learned what resonated with her leaders, what actual got a partner to sign, and what made a customer buy. As a senior member of Apple’s Worldwide Strategy & Business Development teams, she led go-to-market initiatives across global consumer and enterprise markets—and crafted executive presentations that landed with internal leadership and Fortune 500 decision-makers alike.
She learned that best stories are where you inspire and educate your audience. Why this product exists. Why this matters. And it’s most impactful when told with a personal story, where the audience can follow along the visual journey of the before and after.
Make sure to ask her about the time she hastily drew a stick figure story on her iPad mid-flight to a client that landed her the largest deal of her career.
Susan Kare ©
Got the Badge to Prove It
Her secret weapon? She doesn’t just understand her clients—she understands their customers. At Apple, she worked so closely with Deloitte they let her interview their top customers. And her work became so crucial that she had her own badge to Deloitte’s HQ. That’s how she works: like a trusted insider who wears your jersey, knows your buyer, and brings your message to life from the inside out.
At Apple, Lauren didn’t just work globally—she pitched globally. She flew around the world leading high-stakes presentations that spanned introducing new products to forging partnerships with many brands, including:
Backpacks, Boardrooms, and Bold Ideas
Lauren has lived and worked in Sydney, London, Cambridge, Paris, Amsterdam, New York, San Francisco, and Bangkok—all while launching offices, building teams, and closing deals. Ask her to tell you the story about opening a bank account in Thailand or trying to find commercial real estate in Sydney. Her worldview is as layered as her storytelling—and it shows in every narrative she helps shape.
When she’s not building brands or flying to pitch in boardrooms, she’s usually:
Backpacking in the wilderness,
Hanging with her amazing husband and golden retriever Nala, or
Raising her daughter to be curious, creative, and brave.
Let’s Make Your Story Unforgettable
Got a vision that needs a voice? A pitch that needs power? A brand that’s ready to break through? You’re in the right place.
Drop us a line. We’ll bring the strategy, the storytelling, and probably a dog cameo on Zoom (hi, Nala). Whether you’re just getting started or gearing up for your next big move, we’re here to help you tell your story like only you can — just way more compelling.
Ready to build? Let’s talk.